I hate to give the cop-out answer, but it’s truly a bit of both. Michael Kranish of the Boston Globe wrote a fantastic, in-depth story on Saturday about what went wrong with Mitt Romney’s campaign, and what the Obama campaign did right, particularly with the overwhelming number of staffers Obama had on the ground and offices opened up in key battleground states in comparison to what Romney had.
Both campaigns had state-of-the-art voter targeting and tracking software, but the Obama campaign learned from mistakes made in 2008 and ensured that there were no glitches on Election Day — a mistake that the Romney campaign paid dearly for on November 6th.
What really stands out in Kranish’s article, however, is the differences in staffing and on the accountability for individual voters that Obama staffers took on during the campaign. The sheer number of people that Obama had on the ground in certain states (especially Florida and Ohio) is incredible and undoubtedly played a part in his victory. In some battleground states, Obama offices popped up like Starbucks franchises and that presence allowed the campaign to target the voters they needed to get to the polls. I mean, I was offered five different jobs by the Obama campaign in October in five distinctly different parts of North Carolina — and that’s a state that Obama lost! Kranish explains it far better than I can, so I highly suggest checking out his article.