Actually, I think it’s been totally over-hyped and blown way out of proportion. It’s certainly not a diss song. 2Pac’s "Hit ‘Em Up”, Jay-Z’s "Takeover" and “Supa Ugly”, Nas’s "Ether" — those are diss songs. K-Dot’s verse in “Control” is just him dropping some names and basically saying that he wants to be the best MC. I mean, he even says “I got love for you” and one of the names he drops is Big Sean’s, who shares the track with him. Maybe hip-hop is so desperate for a beef or an old-fashioned battle that this got folks excited, but it was a roll call, not a diss song. Even 50 Cent’s "How To Rob" which was obviously done tongue-in-cheek was more vicious than Kendrick’s verse in “Control”.
Also — and maybe I’m just getting old and clinging to the same hip-hop that I’ve always loved — I think Kendrick Lamar is kind of overrated. I have Section.80 and good kid, m.A.A.d city on my iPod and certainly think he’s better than Drake or Rick Ross, but I see lots of people saying he’s the best rapper around right now and there’s no way. Even if you take some of the major stars who have been around for a while (Jay-Z, Eminem, Kanye, etc.) out of the equation and just look at young guys or people who are just breaking out on their own as solo acts, I would put B.o.B. and Pusha T way ahead of Kendrick. And that’s coming from a hip-hop lover who is also unabashedly biased toward acts from the West Coast. I don’t think Kendrick is terrible or anything, he is just overrated. In my humble opinion.